Male Character Essay Example for Free

Male Character Essay Masculine roles have effective power in recent movies. In the chapter, the author who is Kenneth Mackinnon talks about ‘masculinity in movies’ by variety ways. He not only considers about the different kinds of movie genres, individual movies and those male movie stars in general, but also introduces the hard body and soft body contrastively for audience. Moreover, Mackinnon mentions about the disadvantages of masculinity in the films and provides three recent illustrations in 2000 to answer the questions of masculinity clearly. The evidence which author selected is widespread but all come from the main idea of masculinity such as technological advances, the homoeroticism and heterosexuals, the feminism and masculinity and even the culture and history about masculinity in movies. At the beginning of the chapter, Mackinnon introduces the different genres about masculinity in movies by using lots of examples. There are variety of movie types such as action genres, bond movies, westerns, war films, slasher movies, sports movies and something else. One of the most important types is action movie. As Mackinnon said, action movie is †a version of heroism was promoted in these movies that depended on visual evidence of physical strength and might. †(P294) For this reason, the publishers pay much money to superstars in order to get the extraordinary effects in action films. For example, Sylvester Stallone in ‘make rampage’ movie. Similarly, bond movie, as an action series, depicted a new type of masculinity, which found in †Gentleman Chivalry† from 1962 to the present. The kind of movie continues to execute the heroism, which is popular among audience. For instance, the famous identities of 007 are James Bond and his ‘bond girl’. However, there is too much â€Å"technological excess† and special effects in recent years. That’s captured audience’s attention negatively. The author has also stated the westerns, which are â€Å"the supreme genre for the depiction of traditional, laconic, dominating masculinity. † (P297)The protagonists are usually cowboys in Hollywood film. The consequence of those boys usually be alone. Moreover, western movie allows violence, homosociality and â€Å"evasion of domestication†. The author’s opinion of masculinity in sports movies is that they provide a kind of lifestyle, which is a pure physical machismo for audience. In other words, it is â€Å"a highly stylized version of traditional masculinity†(P300) people have chance to watch a â€Å"natural† masculinity in sports movie. (i. e. Field of Dreams). Another genre has been mentioned is comedy. It’s a different side of masculinity. Comedy always shows audience the irony of traditional masculinity, especially in vulnerable side. They focused more on conflicts from fatherhood rather than motherhood. In order to understand the masculinity movie deeply, the author selected a few individual movies such as Born on the Fourth of July, Dead Ringers, The Crying Game and The Full Monty. The protagonist of Born on the Fourth of July is Don Kunz who acts as a â€Å"heroic masculine ideal† in the movie. He thinks winning is the most important thing. â€Å"to win, others must be losers†(p304)make him full of physical strength. He is a typical figure of masculine in movie. Male stars are also an important factor for masculinity movie, because female audience, even some of male audience will follow the movie stars. In the chapter, Mackinnon introduce male stars such as Warren Beatty, Clint Eastwood and Charles Bronson.

Lufthansa Strategy Analysis

Lufthansa Strategy Analysis Lufthansa is one of the premier airlines of the world and one of the largest in Europe, in terms of the number of passengers carried by it. The flag carrier of Germany derives its name from Luft (the German word for air) and Hansa (the Hanseatic Trade Organization that was active in Northern Europe, during the medieval period). Headquartered in Cologne, the major hub of the airline is located at Frankfurt Airport, in Frankfurt am Main. The airline boasts of having the third largest passenger airline fleet in the world and consists of modern aircrafts. The airline is a founding member of Star Alliance, one of the leading airlines alliances in the world. Check out the article to know more about the profile and history of Lufthansa airlines. The generously sized and comfortable seats, the extensive range of entertainment: with the Lufthansa Product Showroom you can now get to know the benefits of our Economy Class on long-haul flights in more detail even before your flight. Take a virtual journey through our offer from booking, to our services at the airport and on board, right through to your arrival at our Frankfurt hub Comfortable seats On  short and medium-haul routes  youll enjoy plenty of room. In Economy Class, too, the slim construction of the seat backs provides greater leg room, making it easier for you to stretch your legs. On  long-haul routes  a seat cushion width of over 40 cm, as well as the individually adjustable headrests on every seat, ensure your comfort. When you tilt your seat back, the seat is raised, giving you optimal support Varied entertainment On long-haul flights, as well as reading our in-flight magazine you can enjoy our extensive In-flight Entertainment Programme during the flight.   Meals Drinks We offer you menus that suit your departure time and destination. The meals are rounded off by a wide selection of complimentary drinks.   On selected routes we will also serve you a movie snack during the In-flight Entertainment. Your in-flight entertainment programme in First and Business Class First and Business Class passengers enjoy a comprehensive entertainment programme with the extended Lufthansa Media World. The four categories: Watch Enjoy, Listen Relax, StudyPlay  and Fly Lufthansa  can be individually downloaded onto the screen at each seat: 65 video options with 30 cinema films in up to eight languages, 25 TV programmes and 10 music magazines from all over the world, 100 CDs, a variety of audio books, 30 radio programmes with numerous international channels, games of skill, action games and board and strategy games as well as language courses are readily available. In Business and First Class every passenger also receives the monthly Lufthansa media world programme listing. Marketing challenges arise because of the uniqueness Safety Cost Cleanliness Price Destination Strategies are adopted by your chosen company to deal with those challenges They are putting forward more and more innovative methods to preserve safety up-to-date Regarding cost they are trying to cut off their profit margin and working on low profit margin They are dealing it with the best and effective way that will flourish mind of customer with cleanliness in all perspectives According to price they should consider their brand name and they will maintain price according to that which will not affect their brand image Their run in only busy international routes How do marketers of your chosen service company deal with the demand and supply? Mismatch? During the time of recession the faces problem but as they are a big establishment they came out that and they wisely meet the needed and wants by implementing so many innovative ideas The service product mix of your chosen company They concentrate on only one product mix What are its product lines? They only focus on one product line because they only have one product line Its service brands They have only one brand its called Lufthansa they are concentrate on airlines Its pricing strategy They gave concession for regular travel and gave various discounts to them and gave attractive offer for them and they implement a greater way process out these pricing strategy The service product distributed Magazines Video advertisement Television ads Internet The target segment for the service products Manley focused Business class peoples Those who want luxurious travel experience who prefer more and more comfort The service products positioned Deutsche Lufthansa AG is an aviation company with operations worldwide. The Group operates in five business segments, which provide mobility and services for airlines. The business segments Passenger Airline Group, Logistics, MRO, IT Services and Catering each hold leading positions in their markets. In addition, the Lufthansa Group includes over 400 subsidiaries and associated companies. The strategic business segments Passenger Airline Group and Logistics provide mobility for passengers and freight. The airlines in the Lufthansa Group are positioned as quality carriers in their respective segments. In order to strengthen Lufthansas position still further, new partners from the European home market were added to the Group. Lufthansa Cargo is also a market leader in international airfreight. It offers a global network, shortest transport times and high quality standards in many, often highly specialised, product areas. Companys Marketing Communication Mix We guarantee high quality of our products and professional consulting services. Regular trainings of our staff ensure instant implementation of innovations and detailed knowledge of the product. We provide organisation and prepare all necessary components of your travel. The role of People in your chosen company They are the real king of these airlines because mostly it is an expensive airline without people they can work it out so people plays an important role in the fields of these .They make it more and more popular in case of every factor which support these . Process which involved in the service production They prefer good interaction with customers Good way of treating passengers They know how handle business class passenger They are well expertise in handling services in an proper way There way of welcoming is more attractive and mind bloging They introduce many new ideology to make service more better and effective  Physical Evidence is used by the company to compensate for the intangibility  of the service To ensure that passengers who are not German speakers and who are boarding or transferring at Frankfurt or Munich, can always find their way around the airport quickly, Lufthansa offers the Lufthansa Guide Service as well as the Lufthansa Family Service, which is designed to meet the needs of families travelling together. Lufthansa Guide Service: we speak your language Lufthansa offers a Guide Service to international passengers, business travellers, groups and passengers who may, for example, need help finding their way to a connecting flight at the airport or who would like an exclusive passenger chaperone service. They will be met by a special Lufthansa guide directly at their gate or at another rendezvous point and accompanied to their destination for example, to a connecting flight, train, hotel, shuttle bus or to the airport lounge. Lufthansa guides will always be on hand to answer your questions and in more than 50 languages. A charge is made for the Lufthansa Guide Service. Lufthansa Family Service: relaxed travel with the whole family Lufthansa Family ServiceThe Lufthansa guides from the Lufthansa Family Service ensure a relaxed start to a holiday by helping families, who are boarding or transferring at Frankfurt or Munich, to find their way around the airport.   Parents travelling alone with children, in particular, find this a huge help. For example, the guides take them to check-in, where they explain the security regulations, accompany them to their gate and, on landing, to baggage reclaim, but also to restaurants, hotels or car rental companies.   The Lufthansa Family Service is also very happy to help older members of the family. If the passenger can only walk slowly, the guides gauge the time needed to change flights or if required, accompany the elderly person to the chemist or to a seat.   The Lufthansa Family Guides are on hand with help and advice in more than 50 languages, making this service above all a helpful support to families from abroad World premiere at ITB: In-flight entertainment via Wi-Fi On-board entertainment is an important part of an airlines service for tourists and business travellers alike. At the ITB, Lufthansa Systems presents, its cost-efficient new in-flight entertainment (IFE) system which opens up a new world of opportunities for on-board communication. Condor will be the first airline to install on its Boeing 767 aircraft. The innovative infotainment system is based on a Wi-Fi network which passengers can log on to through seat-back screens or their own laptops, tablet PCs, smart phones or other Wi-Fi-enabled devices to access a wide range of video and audio on demand, games and other content. Also makes it possible for airlines to offer new forms of customer communication, information and services. New services can generate additional revenues for airlines, and airlines can also customize their contact with each passenger. In-flight entertainment is an important part of the travel experience and a way to stand out from the competition, particularly in the tourism industry; said Rainer Krà ¶pke, Head of Project Management and Marketing at Condor GmbH. opens up entirely new possibilities for us. In addition, the system costs much less to install and operate than other solutions. Unlike conventional IFE systems, Board Connect does not need to be wired into every seat. The cabin of a Boeing 767, for example, will only need five access points which are connected to a central server. The system is much easier to install because there is no wiring required. It can be integrated during a regular maintenance check, so theres no need for extra downtime, said Dr. Jà ¶rg Liebe, CIO of Lufthansa Systems AG. Board Connect is also very reliable and gives airlines maximum flexibility as regards cabin rearrangement, the integration of new technologies and the development of new services. The elimination of wiring and data distribution hardware can lead to weight savings of nearly half a ton for a Boeing 767-300. This reduces annual fuel consumption by around 20 tonnes per aircraft. To create this pioneering IFE solution, Lufthansa Systems drew on its experience with the Mobile Infotainment System which it developed for cruise ships. The technology behind Board Connect is not restricted to the aviation industry; it can also be used on other forms of public transportation, such as trains, buses and ferries. On aircraft equipped with broadband Internet access, passengers can also surf the Web, send and receive e-mail and interact with friends on social networks. Airlines can also provide individual passengers with information about their connecting flights or offers tailored personally to them. Conclusion Airlines are the fastest way of transportation now a days there come so many airline industry to these field but whatever come till know Lufthansa is the 1st place so try to keep up that place safely

The Gothic Theme In Frankenstein Essays -- essays research papers

The term Gothic refers to a genre that came about in the late eighteenth century. It can be a type of story, clothing, or music nowadays. In this paper it will refer to a style of literature. A very good example of this type of literature is Mary Shelley's Frankenstein. There is a sense of foreboding throughout the whole novel, which is one of the basic necessities of the Gothic. This theme of the Gothic has different characteristics that all fit into the story of Victor Frankenstein and his monster and make this one of the first horror stories every told. The very first characteristic of a Gothic novel is its sinister setting. The opening sentence in Frankenstein sets the mood for the rest of the book. Shelley begins her novel with, "You will rejoice to hear that no disaster has accompanied the commencement of an enterprise which you have regarded with such evil forebodings" (p. 13). At this point in the novel, Walton is on a ship in the middle of the North Pacific Ocean, on his way to the North Pole. He is being blocked from all sides by ice, and can see nothing but ice for miles. The landscape is barren, and all of his crew is in fear of running out of food and fresh water. This setting is very sinister in lieu of the imminent death that is facing the crew members. When the scene switches to the life of Victor Frankenstein, the reader finds out that everything is wonderful throughout his childhood. Later, when he goes away to college in pursuit of knowledge about alchemy and other sciences, everything gets darker and darker. When construction of the creature begins, Victor describes his workshop as "a solitary chamber, or rather cell, at the top of the house, and separated from all the other apartments by a gallery and staircase. This is where [he] kept [his] workshop of filthy creation" (p. 53). He goes on to describe the "dissecting room" and "slaughter-house" that provided his material (p.53). This, too, adds to the sinister setting and evil undertones of the novel. The setting also serves the purpose of reflecting the feelings of the characters in the novel. Whenever Frankenstein is upset or someone is going to jail, it is raining. A Gothic novel would not be complete without a lot of rain. ... ...to Frankenstein ends up dying and even Walton is in danger of being killed if he stays out to sea too long. Death, darkness, rain, and horror are all needed to make a good Gothic novel. Not only did Mary Shelly include all these things, she added a few to make the story even more interesting. Her novel meets all the characteristics for a work of Gothic fiction. As Malamund mentions, "Shelley's monster [is] at home amid the Gothic, and [is] able to march forward--undaunted by the landscape of terror" (p.45). WORKS CONSULTED Crowell, Thomas Y., et al. The Complete Works of Edgar Allan Poe. Boston: Desmond Publishing Co., 1902. Shelly, Mary. Frankenstein or the Modern Prometheus. 1818. England: Penguin Putnam Inc., 1992. Malamud, A. "Frankenstein's Monster: The Gothic Voice in the Waste Land." English Language Notes 46 (1988): 41-45. Parkin-Gounelas, Ruth. "Learning What We Have Forgotten." English Language Notes 39 (1987): 215-219.

Music Piracy Essay examples -- mp3 music

Music Piracy: From the Pirates Perspective I don't wear a black patch over my eye. I don't have any missing limbs, replaced by a hook or a wooden leg that clicks when I walk. I have never owned a parrot; I don't have a cool name like Black Beard or Calico Jack; I don't even have a big, black hat. Though I lack all the defining characteristics, I am a pirate. My ship is a laptop computer and my booty is not measured by dollars and cents, but by precious kilobytes. With the aide of my spy glass, the KaZaa Media Desktop, I discern my next target. Wielding my trusty mouse, I make a few clicks, issue commands, board ship, and hijack the music recording industry, claiming yet another copyrighted song as my own. My zealous desire for music began in the early nineties. I got a little CD player when I was ten, but I didn't realize its true potential until a year later, in '92, when I purchased Nirvana’s Nevermind. Even though I was too young to understand lyrics like, â€Å"travel through a tube and end up in your infection,† I was forever changed by the power chords and distortion. Enlightened, I embarked on a journey to claim more of this newfound music for myself. Scratching together loose change, along with my meager allowance, I sought out CDs by Pearl Jam, Soundgarden, and Stone Temple Pilots, giving up everything I saved for these musical gems. As I grew older, my CD collection expanded along with my musical taste. My CD cases grew in capacity, from 12, to 36, to 75, finally reaching 200. By the time I graduated high school, I had amassed well over 300 CDs, ranging from classic rock to bluegrass to rap. At an average price of $15 apiece, that is over $4,500; more money than I spent on my last car. This collection devoured a majo... ...be forced to pay for the 13 other unlistenable tracks? Some bands are acknowledging this problem by making their songs available on their websites and releasing enhanced CDs with video clips and interactive elements. The recording industry is finally lowering CD prices after years of declining sales, but they are not addressing new technology. By providing legal means of music downloading, the industry could profit from website advertising and from the exposure their artists would receive; not to mention the money they would save in production costs. But they can't expect to attract consumers while they are suing their target audience. The recording industry needs to rethink its methods and many artists need to reconsider their attitudes concerning their music and their fans. Until then, like many others, I will continue to sail the wide open seas of music piracy.

Magical Realism: A Fusion of Dream and Reality Essay -- Literature Ess

Magical Realism: A Fusion of Dream and Reality Franz Roh originally coined the term magical realism as pertaining to art, magical realism also evolved as a form of literary writing that began in the Latin and Central American countries. Magical realism is an amalgamation of the real and unreal, a fusion of dream and reality, and confusion within clarity. Magical realism became known for changing the way in which one thinks. Instead of seeing the ordinary and mundane, the Magical Realist brings a spark of life to the imagination that in turn enlightens the reader on a whole new level of thinking. As magical realism was defined as confusion within clarity, so is the world of probability. Magical Realism is a fusion of dream and reality, an amalgamation of realism and fantasy, and a form of expression that is reality based with several fantastic elements that are regarded as normal by both the readers and the characters. This definition is the simplest way in which Magical Realism can be described. Magical Realism is also known for showing a different viewpoint on life and the...